Available Business Tools
Freelance True Rate System
Calculate your true freelance hourly rate, required gross billing, billable utilization, and take-home pay after taxes, platform fees, and business expenses.
Profit Margin Calculator
Calculate gross profit, gross margin percentage, markup, net profit, and operating margin with full cost breakdown.
Break-Even Calculator
Determine the exact number of units and total sales revenue needed to cover all fixed and variable business costs.
Customer Lifetime Value (LTV / CAC) Calculator
Calculate Customer Lifetime Value (LTV), LTV to CAC ratio, payback period, and unit economics health for growth.
Freelance & Consultant Hourly Rate Calculator
Calculate the exact hourly, daily, and project billing rates you must charge clients to achieve your target take-home salary after accounting for 1099 taxes, health insurance, retirement, and business expenses.
Core Business Economics: Profitability & Unit Economics
Sustainable business growth relies on understanding unit economics, pricing markup vs. gross margin, and customer acquisition payback horizons.
Margin vs. Markup
Gross Margin is profit as a percentage of selling price ((Price - Cost) / Price), while Markup is profit as a percentage of cost ((Price - Cost) / Cost). For example, buying an item for $50 and selling it for $100 yields a 50% gross margin, but a 100% markup.
The 3:1 LTV to CAC Benchmark
In recurring revenue and SaaS businesses, a healthy business typically aims for Customer Lifetime Value (LTV) to be at least 3 times Customer Acquisition Cost (CAC), with a payback period under 12 months.